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OVS

OVS is a multinational Italian retail company that designs, manufactures, and sells clothing and accessories for men, women, and children. Founded in 1972 in Italy, OVS has become the leading fashion brand in the Italian market by market share, and has expanded globally with stores in over 30 countries. Known for stylish, high-quality fashion at affordable prices, OVS balances Italian design with a strong commitment to sustainability. The brand incorporates recycled and organic cotton, reduces water and chemical use in denim, eliminates virgin plastic from packaging, and has been ranked first in the Fashion Transparency Index for three consecutive years. Safety and quality are central to OVS, especially in its Newborn and Kids lines, ensuring compliance with the strictest international standards.

OVS stands out among Italian fashion brands with its diverse collections and specialized lines. These include the premium Piombo line, Maya for special sizes, and a wide variety of categories that highlight OVS’s expertise in cotton fabrics and timeless Italian design.

In Iraq, Greenland Group proudly introduced OVS as the first Italian fashion brand in the country. We currently operate one branch in Erbil at Grand Majidi Mall and a second branch in Baghdad in a premium location (soon), with delivery available across all of Iraq. Our mission is to bring Italian quality, design, and sustainable fashion closer to Iraqi consumers, offering them a brand that combines international prestige with everyday accessibility.

OVS Locations In Iraq


📍ERBIL BRANCH — GRAND MAJIDI MALL First Floor  0772 550 4622

  • 1351300-200
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