Our vision
We aspire to become the leading group in the sports sector, driven by our brands and our commitment to growth. Our mission goes beyond business; we aim to provide a wide range of services that benefit every family in our country.
At the same time, we are dedicated to bringing the world’s most influential brands in both sports and fashion, offering modern designs that keep pace with global trends and making them accessible locally.
We are not only a group that delivers products and services; we are an institution that inspires progress and contributes to the development of the commercial sector in our country. We invest in our people, building their skills and capabilities so they can provide exceptional service, foster positive relationships, and lead with professionalism. Our employees will embody excellence equipped with the personal and leadership qualities needed to manage and grow successful teams and institutions.